That is the question and one I have all to often replied ‘nah…”. Now though I have reached a part in the degree course I have undertaken where we must brand (or maybe rebrand in my case) ourselves so I best approach this properly. So I took out my brand new sketchpad, sharpened my brand new pencil…. then went and googled “process for initial logo sketching”. Probably the procrastinator in me doing things his way but I did find this great post by Forty studio (sounds familiar!).
Click the link below: